We started The Good Trends so that smaller retailers could benefit from wholesale pricing as well as other offers extended by brands only to larger retailers today.

Pricing 

For all the brand partners we work directly with, the price on The Good Trends is equal to their wholesale price plus the cost of shipping locally for the brand (Zone 1-3). 

Including local shipping in the price allows for retailers to fully understand their cost of goods sold in a single number. We charge a small additional fee per item for shipping outside of zone 3 to account for the higher shipping costs. Note we will always encourage you to buy local: this is better for your consumer, your prices and the planet!

Trial at a discount

On The Good Trends, we encourage brands to extend trial offers to stores to share the risk of trialing new items. Those discount are co-funded between us and the brands to share the risk (and the upside!).

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