We started The Good Trends so that independent retailers could benefit from the same wholesale prices and other offers normally extended by brands only to larger retailers.


We strive for price transparency across the platform. We work directly with all the brand partners you find on the platform to offer you their wholesale price. You will also find the exact shipping cost per case you will pay before you check out; this is our committed landing cost so you will never have a surprise after your order is placed. In order to help you build your Retail pricing* strategy, we also show the unit landed price which includes the wholesale price plus the shipping cost for every product.

Trial at a discount

We encourage brands to extend introductory offers to stores of up to 50% off to share the risk of trialing new items. These discounts are co-funded between us and the brands to share the risk (and the upside!), and apply up to the Minimum Order Quantity on any participating brand. Be sure to use the 'Offers' filter to help you find brands offering the best deals.

*prices remain at the sole discretion of the retailer

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